TIME COMMITMENT - 3-6 mins a day. The optional extra course training last roughly 8-15 mins once a week.
SERIOUS OR FUN - PRSnap is run by serious comms pros who like to have fun learning. We believe PR and comms never stop changing and the best way to keep up to date is by discussing scenarios in a fun way. At PRSnap we actively research the PR world every week to spot new ideas to share and discuss.
EXPERIENCE LEVEL - Whatever level of experience you have, whether a beginner or pro, the scenarios will be relevant.
GROUP/SOLO - While scenarios run in real-time, you can learn on your own or with others.
IDEAS FOR TODAY - All the modules and discussions are designed to provide ideas that you can apply to your campaign work today.
IDEAS FOR TOMORROW - Get inspired to think of new ways to tackle existing challenges through the brainstorming discussion.
How does it work?
When you join (or take part in our free 7-day trial) you'll find yourself presented with a PR or comms scenario that is happening that week.
You'll be presented with a choice to vote on. Click your choice and then you'll see what other people have done in the past in that situation. We'll also invite you to share more of your logic via the internal messenger which we'll use to share with other members in the next video.
The daily video rounds up people's thoughts but also includes PR News items, ideas and technique discussion.
And each week we also release an associated text or video training module. They take about 8-10 mins to complete and cover one aspect of this week's scenario where someone in the comms world has had success in the past year.
By taking part in scenarios today, you'll be preparing yourself for when they happen to your client or boss tomorrow.
What scenarios are there? All the scenarios are based on real-world situations we have spotted in the PR and comms world over the past year. In other words, they are all real happenings that could happen to you.
How much time does it take? 3-6 mins a day (M-T). The additional course trainings are generally about 8-10 mins, once a week.
Do I have to talk to a group/is it private?We don't have a forum or group chat and there is no need to identify yourself ever. We do encourage you to reach out to us privately via the messenger feature to discuss your thoughts but we'll name you unless you want to be named.
What experience level does this apply to? - Any level of comms person from the head of comms to newcomers. Any of these situations could happen to you.
What is the difference to a traditional "mastermind" group? - Mastermind groups work incredibly well with small, close groups of people but PRSnap allows for scale, allowing huge amounts of diverse experience to be pooled together with members from different sectors and with different experiences, from right across the world.
Relevance to your own work - We focus on real-world action and steps in real-world scenarios.
New ideas - At PRSnap, we research PR ideas from around the world every week. We like new ideas and strategies and share them in the daily videos and scenarios.
How do I try it out?
Give it a try
Join the currently live scenario taking place right now inside
For 25 years, Richard Midson has studied communications. He started as a reporter, news editor and news anchor for some of the UK's largest news organisations. He went on to be a partner in a small PR firm before becoming a PR advisor to the leader of the third largest group in the European Parliament.
Today he discusses comms ideas each week in the The Public Relations Podcast. He's a great believer that comms never stop changing. Staying up to date can be slow and boring and so he created PRSnap to bring fun to learning.
What is Richards' "approach"?
As a prime-time radio news programme anchor, Richard Midson gained a reputation for his warm and friendly but stubborn style. He insists on understanding the "why" and "how" behind stories. He now uses this same approach today to get answers from members at PRsnap.com